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Director, Value Communications at Genetix Biotherapeutics - ApplyBlast

Director, Value Communications

Genetix Biotherapeutics

2 months ago

Somerville, Massachusetts, United States

Hybrid

Full Time

Director

0 applicants

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About this role

The Director, Value Communications leads the development and execution of US payer, access, and reimbursement marketing strategies for Genetix's gene therapy products. This role creates value propositions, oversees compliance of promotional materials, manages budgets and third‑party partners, and supports training for field payer teams to ensure optimal product positioning and adoption across the healthcare system.

Responsibilities

Develop and execute US payer access and reimbursement marketing strategy
Lead cross‑functional collaboration to create value propositions and payer messaging
Manage value communications budget and oversee third‑party vendors

Skills

Qualifications

Bachelor's degree

About Genetix Biotherapeutics

genetixbiotx.com

Headquarters

Somerville, Massachusetts, United States

Company Size

1-10 employees

Founded

1993

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Genetix Biotherapeutics, formerly bluebird bio, is a biotechnology company focused on developing and commercializing transformative one-time genetic therapies for patients with rare diseases, including sickle cell disease, β-thalassemia, and cerebral adrenoleukodystrophy. The company markets three FDA-approved therapies—LYFGENIA, ZYNTEGLO, and SKYSONA—which are designed to treat the underlying genetic cause of disease using the patient's own blood stem cells. As a privately held company, Genetix Biotherapeutics is focused on commercial execution, scaling patient access, and improving the treatment experience for patients and providers.