Director, Web Strategy and Optimization

Protective(13 days ago)

RemoteFull TimeDirector$163,394 - $218,392 (estimated)Marketing

About this role

The Director, Web Strategy & Optimization leads the development and execution of strategies to ensure the company’s websites and digital experiences are competitively fit. The role focuses on understanding user behavior and digital performance to enhance engagement, conversion, and brand perception across the digital ecosystem. This position is a senior leadership role responsible for driving measurable business outcomes through data-driven web strategy.

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Required Skills

Web Optimization
Digital Analytics
UX Research
SEO
A/B Testing
Personalization
KPI Dashboards
Onsite Search
Conversion Optimization
Cross Functional Collaboration

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About Protective

protective.com

Protective is a U.S. insurance company that helps individuals and families protect their financial future through life insurance and annuity products. It offers a range of solutions — including term and permanent life policies and annuities for retirement income and estate planning — sold directly and through financial professionals. Protective also provides online account management, claims and payment services, and resources for beneficiaries and advisors. Customers rely on the company for affordable, practical protection and retirement-focused financial solutions.