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Director, Website Strategy at Bitly - ApplyBlast

Director, Website Strategy

Bitly

1 month ago

4.4 on Glassdoor

Remote

Full Time

Director

1 applicant

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About this role

The Director, Website Strategy will own and scale two high-traffic websites, driving qualified user acquisition and growth through non-paid channels. This role involves developing and executing comprehensive website strategies, optimizing user experience, and leveraging AI-first tools to enhance content production and reporting. The position requires leading cross-functional teams, managing KPIs, and fostering a culture of experimentation to improve site performance and revenue.

Responsibilities

Develop and execute website strategy to drive qualified traffic and performance growth
Lead SEO and AEO strategy across product pages and blog content to grow visibility
Evaluate and embed AI-first tools into website strategy workflow for competitive research

Skills

About Bitly

bit.ly

Company Size

1-10 employees

Founded

2025

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Bitly is a Connections Platform that started as a URL shortener and now provides robust link management for brands and developers. It offers branded short links, advanced QR codes, link routing and landing pages, plus campaign-level analytics, click tracking, and security features to optimize and measure engagement. Bitly also exposes APIs and integrations for automating link creation and reporting, and provides enterprise-grade controls for teams managing large-scale campaigns.