Director

The Director role focuses on developing and executing the commercial strategy and roadmap for the LEGO brand on the Douyin platform in China, aiming to transform it into a vibrant, content-led growth platform. This position involves leading joint business planning with Douyin, optimizing commercial strategies, and driving channel productivity to achieve scalable growth. The role requires collaborating with global and local teams to align priorities, manage store operations, and foster a high-performing team culture.