Dr. Barbara Sturm, Senior Copy Manager

The Senior Copy Manager sets the global copy strategy and verbal identity for Dr. Barbara Sturm, ensuring consistent and distinctive brand messaging across all channels and markets. Reporting to the Global Marketing Director, the role leads the Copy function, partnering with internal teams and external partners to translate brand priorities into clear, compelling communications. This strategic leadership position requires strong editorial judgment, scientific storytelling expertise, and the ability to manage a global team and operating model.