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DTC Marketing Manager at Philips - ApplyBlast

DTC Marketing Manager

Philips

18 days ago

3.8 on Glassdoor

Shanghai, Shanghai, China

Hybrid

Full Time

Manager

0 applicants

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About this role

The DTC Marketing Manager is responsible for developing and executing private domain marketing strategies to drive user growth, engagement, and sales conversion. This role involves collaborating with CRM teams to manage the full member lifecycle, optimizing WeChat ecosystem operations, and leveraging data analytics to enhance customer lifetime value. The position requires cross-functional coordination to align consumer experiences and ensure synergy between private domain and e-commerce business growth.

Responsibilities

Develop and execute private domain marketing strategies to drive user growth and sales conversion
Collaborate with CRM teams to manage member lifecycle operations and enhance member value
Plan and execute marketing campaigns across WeChat ecosystem and other private domain touchpoints

Skills

About Philips

philips.com

Headquarters

Amsterdam, North Holland, Netherlands

Company Size

10001+ employees

Founded

1891

View Profile

Learn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.