E-Commerce Optimization & Personalisation Manager

This role leads the Western Europe Optimization & Personalisation team during a maternity cover, combining strategic leadership, people management, and hands-on delivery across experimentation, conversion rate optimization, personalisation, and digital innovation. The successful candidate will formalize team operations, clarify ownership, and establish effective collaboration with D2C and Analytics teams to accelerate insights from identification to measurable impact. The position requires driving experimentation strategies, managing stakeholder alignment, and leading digital innovation initiatives to enhance customer experience and business performance.