E-Commerce Team Leader

The E-Commerce Team Leader is responsible for leading the overall e-commerce business, driving sales and profitability targets, and enhancing brand reputation through the web-shop channel. This role involves defining strategies for official mall and marketplace channels, managing product assortment, pricing, and promotions, while overseeing digital marketing, CRM, and customer experience initiatives. The position requires analyzing business performance, managing budgets, and leading cross-functional collaboration with global teams to drive system and process improvements.