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eCommerce Marketing Analyst at HP - ApplyBlast

eCommerce Marketing Analyst

4 months ago

3.7 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

HP is seeking an experienced Performance Marketing Analytics Lead to optimize business outcomes at the intersection of analytics, AI, and experimentation. The role will shape global marketing investment decisions, design scalable experimentation capabilities, and lead initiatives covering media mix modeling, attribution, and advanced statistical methods. This leader partners with marketing, data science, and engineering teams to improve acquisition, retention, lifetime value, and overall marketing ROI.

Responsibilities

Lead digital marketing planning and optimization activities across global channels
Design and implement adaptive test-and-learn programs utilizing A/B and multivariate testing
Develop and evolve media mix planning tools and attribution frameworks
Apply machine learning for predictive modeling and bid-to-profit optimization
Mentor junior analysts and provide functional leadership within marketing analytics