eCommerce Marketing Communications Consultant, Mobile App
Caterpillar(12 days ago)
About this role
The eCommerce Marketing Communications Consultant at Caterpillar Inc. is responsible for developing and executing marketing strategies for the company's mobile app, Cat Central, supporting customer engagement and adoption. The role involves managing cross-channel marketing efforts, collaborating with internal teams and external partners, and optimizing app store presence to drive business growth.
Required Skills
- marketing Strategy
- Digital Marketing
- App Store Optimization
- Content Strategy
- Campaign Management
- Vendor Management
- Localization
- Analytics
- Customer Engagement
- Cross-Channel Marketing
About Caterpillar
caterpillar.comCaterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.
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