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Email & Lifecycle Marketing Manager at Fresh Prints - ApplyBlast

Email & Lifecycle Marketing Manager

Fresh Prints

3 months ago

2.9 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

Fresh Prints is seeking an Email & Lifecycle Marketing Manager to build and own their email and SMS content strategy, transforming a solid technical foundation into a high-engagement channel. The role involves creating campaign content, designing lifecycle flows, and analyzing performance metrics to drive customer engagement for a college-age audience. This individual contributor position requires a strong marketer who can write compelling copy and collaborate with creative and technical teams.

Responsibilities

Own conceptualization and copy for campaign emails and SMS messages
Design and optimize lifecycle flows including welcome series and abandonment
Analyze engagement metrics to refine segmentation and content strategy
Collaborate with creative teams to ensure on-brand design and messaging
Maintain sender reputation and adhere to email deliverability best practices

Skills

About Fresh Prints

freshprints.com

Headquarters

New York, New York, United States

Company Size

201-500 employees

View Profile

Fresh Prints is an online custom-apparel company specializing in trendy Greek life, sorority, fraternity, and club merchandise. Using a Canva-like design tool and a library of 6,000+ design ideas, customers can create personalized apparel and print on more than 2,000 products — t‑shirts, hoodies, sweatpants, hats, and more. The company targets students and student organizations, offering a design-first experience and broad product selection for rush, events, and everyday group merch.