Email Marketing Manager
Bass Pro Shops(1 month ago)
About this role
The Email Marketing Manager leads lifecycle customer communications across email, SMS, and mobile push channels for an organization operating across retail and direct channels and multiple business units. The role focuses on driving engagement and revenue growth through personalized, multi-touch customer messaging. Success is measured through increased engaged customers, customer base growth, and incremental revenue across channels.
Required Skills
- Email Marketing
- Lifecycle Marketing
- SMS Marketing
- Push Notifications
- Campaign Management
- Customer Segmentation
- Personalization
- A/B Testing
- Creative Direction
- Performance Reporting
+5 more
Qualifications
- Bachelor’s Degree
About Bass Pro Shops
basspro.comBass Pro Shops is a leading outdoor retailer specializing in fishing, hunting, and camping gear and apparel. They offer a wide range of products, from high-performance clothing and rugged boots to optics and cold weather essentials, tailored for outdoor enthusiasts. With a strong emphasis on quality and customer experience, Bass Pro Shops serves as a one-stop shop for those looking to enhance their adventures in nature.
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