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Email Marketing Specialist at Geisinger - ApplyBlast

Email Marketing Specialist

Geisinger

1 month ago

3.3 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

The Email Marketing Specialist develops and executes email marketing campaigns, builds campaign workflows within CRM and marketing platforms, and supports multi-channel marketing initiatives. This role involves managing audience segmentation, list growth, and campaign performance analysis while partnering with cross-functional teams to optimize the customer experience. The position requires strong expertise in Salesforce Marketing Cloud and Salesforce CRM, along with proficiency in project management tools.

Responsibilities

Develop campaign workflows in CRM and Marketing platforms
Design and implement marketing strategies across multiple channels
Create and execute targeted emails and manage list growth strategies

Skills

About Geisinger

geisinger.org

Headquarters

Danville, Pennsylvania, United States

Company Size

10001+ employees

Founded

1915

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Geisinger is a healthcare organization serving 1.2 million people in communities across central and northeastern PA. Find a provider or location today.