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Email & SMS Strategist at Fresh Prints - ApplyBlast

Email & SMS Strategist

Fresh Prints

4 months ago

2.9 on Glassdoor

Remote

Full Time

Senior

0 applicants

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About this role

Fresh Prints is seeking an Email & SMS Strategist to lead their email channel by crafting compelling content for campaigns and lifecycle programs aimed at a college-age audience. This role involves owning subject lines and copy, auditing existing flows, and optimizing performance through rigorous A/B testing to improve engagement and deliverability.

Responsibilities

Own email conceptualization including subject lines and CTAs
Develop and audit lifecycle email programs
Optimize deliverability metrics and sender reputation
Write engaging copy for a college-age consumer audience
Conduct A/B testing on content approaches and segments

Skills

Qualifications

2-4 years of experience in email marketingProficiency with marketing automation platforms

About Fresh Prints

freshprints.com

Headquarters

New York, New York, United States

Company Size

201-500 employees

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Fresh Prints is an online custom-apparel company specializing in trendy Greek life, sorority, fraternity, and club merchandise. Using a Canva-like design tool and a library of 6,000+ design ideas, customers can create personalized apparel and print on more than 2,000 products — t‑shirts, hoodies, sweatpants, hats, and more. The company targets students and student organizations, offering a design-first experience and broad product selection for rush, events, and everyday group merch.