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EMEA Content Manager at Abbott Laboratories - ApplyBlast

EMEA Content Manager

Abbott Laboratories

2 months ago

3.7 on Glassdoor

Maidenhead, England, United Kingdom

Onsite

Full Time

Manager

0 applicants

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About this role

The EMEA Content Manager will lead the development and execution of content strategies for Abbott Nutrition across the EMEA region, targeting both consumer (out‑of‑pocket) and reimbursed customer journeys. The role involves creating insight‑driven, locally relevant digital and retail content, collaborating with regional marketing, eCommerce, retail, and global partners, and leveraging SEO, analytics, and AI to optimise performance.

Responsibilities

Lead content strategy and planning across EMEA markets
Partner with brand, media, CRM, retail and eCommerce teams to deliver integrated content plans
Drive content quality, governance and performance using SEO, analytics and AI

Skills

Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or related fieldAdvanced certification in digital marketing, content strategy, customer experience, or related disciplinePostgraduate qualification in digital marketing, content strategy, customer experience, or related discipline

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.