EMEA Head of Strategy - Bayer

Mediahub(1 month ago)

HybridFull TimeSenior$156,126 - $208,105 (estimated)Strategy

About this role

Lead the EMEA regional strategy for Bayer Consumer Health’s portfolio, shaping integrated brand and campaign approaches that connect creative and media. This high-impact role sits upstream with global clients to define audience-first, evidence-led growth strategies and translate them across markets. The role also drives strategic rigor across key EMEA markets and collaborates with senior creative and media leaders to influence regional and global brand decisions.

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Required Skills

Brand Strategy
Campaign Strategy
Audience Insight
Media Integration
Data Synthesis
Client Management
Stakeholder Influence
Team Leadership
Workshop Facilitation
Creative Collaboration

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About Mediahub

ipgmediabrands.com

IPG Mediabrands is the global media and marketing solutions network of Interpublic Group, providing integrated media planning, buying, data & analytics, content and performance marketing services. The company combines creative, technology and proprietary insights to help brands reach consumers across channels—leveraging programmatic, commerce, measurement and attribution capabilities. IPG Mediabrands says it has reengineered its core to move at the pace of rapidly changing consumer behavior, focusing on data-driven strategies that deliver measurable business outcomes. It operates worldwide through agency brands and specialized teams to support advertisers, agencies and media partners.