Engine Optimisation Manager
Commonwealth Bank of Australia(1 month ago)
About this role
The Engine Optimisation Manager leads the design and delivery of search and AI-led discovery strategies across SEO, AEO and GEO to improve how customers find CommBank products and services. The role shapes content and data foundations to ensure visibility and credibility across search engines, chatbots and generative platforms. It partners across marketing, product, analytics and AI teams to evolve CommBank’s share of voice and discovery performance.
Required Skills
- SEO
- AEO
- GEO
- Content Structuring
- Prompt Optimisation
- Structured Data
- Taxonomy Design
- Analytics
- Dashboarding
- Experimentation
+2 more
Qualifications
- Degree in Digital Marketing, Communications or Data Analytics
About Commonwealth Bank of Australia
commbank.com.vnN/A
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