ESPECIALISTA MARTECH & DIGITAL ANALYTICS

This role involves implementing and maintaining marketing technologies (Martech) to automate and streamline campaign planning, execution, and measurement for both ATL and digital channels. The applicant will leverage data and technology to support campaign KPIs and institutional objectives while ensuring privacy and data protection standards. Key duties include evaluating marketing orchestration tools, configuring tracking tags, collaborating with data teams, and staying current with digital analytics trends.