Executive Director, Consumer and Marketing Analytics
Northwest Bank(2 months ago)
About this role
The Executive Director of Consumer & Marketing Analytics leads Northwest Bank’s unified analytics function to align data and insights with consumer and marketing strategy, driving profitable growth and improved customer experience. This senior leader partners with business lines, marketing, finance, and technology to inform strategic decisions and shape the bank’s long-term data strategy.
Required Skills
- Analytics
- Marketing Analytics
- SQL
- SAS
- Tableau
- Power BI
- Segmentation
- Pricing
- Elasticity Modeling
- Marketing Attribution
+5 more
Qualifications
- Bachelor's Degree (Data Science, Applied Mathematics, Marketing Analytics)
- Master's Degree (Preferred)
About Northwest Bank
northwest.bankBanking built around your business. What makes a great banking partner? A team that acts as an extension of your company. Understands all angles of your business. Develops realistic plans for achieving your current and future goals. All so you can focus on what you do best. See how Northwest 360 can increase the value of you.
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