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Experiential Marketing Lead at Target - ApplyBlast

Experiential Marketing Lead

Target

4 months ago

3.5 on Glassdoor

Minneapolis, MN

Hybrid

Full Time

Senior

0 applicants

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About this role

Target is seeking an Experiential Marketing Lead to drive end-to-end experiential strategy and execution for high-impact brand programs. This role focuses on launching designer collaborations, curating immersive fashion-forward experiences, and engaging with cultural events to bring the target brand to life. The position requires close collaboration across Brand Marketing, Creative, and external agencies to produce buzzworthy activations that drive engagement.

Responsibilities

Lead experiential strategy for style and culturally-focused initiatives from concept to execution.
Develop innovative activation ideas resonating with fashion-forward audiences and key communities.
Collaborate with internal teams and external partners for seamless channel integration.
Manage budgets, timelines, and vendors with clarity and efficiency.
Guide creative development with a strong eye for design and brand aesthetics.

Skills

Qualifications

Bachelor's degree

About Target

target.com

Headquarters

Minneapolis, Minnesota, United States

Company Size

10001+ employees

Founded

1962

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