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FBS Decision Scientist (MMM) at Capgemini - ApplyBlast

FBS Decision Scientist (MMM)

Capgemini

9 days ago

3.7 on Glassdoor

Remote

Full Time

Medior

0 applicants

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About this role

The FBS Decision Scientist (MMM) role focuses on measuring marketing effectiveness and optimizing marketing spend through advanced analytics and Marketing Mix Modeling (MMM). The position involves maintaining and improving in-house MMM tools, presenting insights to leadership, and developing forecasts to support strategic decision-making. This role requires strong statistical and machine learning expertise to interpret complex data and communicate actionable insights to stakeholders across all levels.

Responsibilities

Maintain and improve in-house Marketing Mix Model
Present results to leadership to inform channel allocation
Create forecasts of expected future sales

Skills

About Capgemini

capgemini.com

Headquarters

Rue De Chorette, Hauts-De-France, France

Company Size

10001+ employees

Founded

1967

View Profile

Capgemini is a global leader in consulting, technology services, and digital transformation, partnering with companies to transform and manage their business by harnessing the power of technology. The company offers an integrated portfolio of services spanning cloud, cybersecurity, data and AI, enterprise management, and more, combined with deep industry expertise across sectors such as banking, manufacturing, healthcare, and retail. Capgemini operates across the Americas, Asia Pacific, and Europe, Middle East & Africa, serving clients through a range of specialized brands and technology partnerships.