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Founding Director of Marketing at American Tall - ApplyBlast

Founding Director of Marketing

American Tall

4 days ago

4.3 on Glassdoor

Mississauga, Ontario, Canada

Hybrid

Full Time

Director

0 applicants

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About this role

The Founding Director of Marketing will build and execute a comprehensive marketing strategy from the ground up for a new direct-to-consumer apparel brand launching in Spring 2027. This role involves leading go-to-market initiatives, amplifying brand awareness through integrated campaigns, and driving performance marketing to accelerate business growth. The position requires a strategic leader to develop marketing capabilities, manage cross-functional teams, and establish processes for long-term success.

Responsibilities

Lead development and execution of marketing go-to-market plans and launch milestones
Develop integrated campaigns and brand initiatives to drive awareness and customer affinity
Optimize performance marketing strategies and digital customer journeys to accelerate growth

Skills

About American Tall

americantall.com

Headquarters

Mississauga, Ontario, Canada

Company Size

51-200 employees

Founded

2015

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American Tall is an online apparel brand that specializes in clothing designed for tall women (roughly 5'9"–6'6") and tall men (roughly 6'–7'1"), offering extended lengths and proportions up to 7'1". They focus on fitted, slim silhouettes—extra length without extra width—across shirts, pants, outerwear, and wardrobe essentials. Sold direct-to-consumer through their e-commerce store, their pieces are tailored to address the common fit issues taller customers face. The brand emphasizes proper proportions, clean design, and quality construction so tall people can buy ready-to-wear clothing that fits.