Frontline Sales

This frontline sales role drives growth and market penetration for Asian Paints Wood Coatings, including melamine finishes, PU, and specialty coatings, within a defined geography. The position focuses on contractor-led demand creation, site-level engagement, and solution-driven selling by building relationships with contractors, applicators, furniture manufacturers, architects, and end consumers. Success in this role requires coordinating with dealers for execution support and managing the full contractor lifecycle to maximize sales potential.