General Manager, 1P Digital

The General Manager, 1P Digital leads the holistic strategy, business performance, and end-to-end guest experience for KFC’s first-party eCommerce ecosystem across app and web. This role sets the multi-year growth agenda, translating enterprise priorities into an integrated commercial roadmap spanning digital marketing, merchandising, conversion, CRM, product, technology, operations, and guest experience. The position is accountable for accelerating profitable digital sales, strengthening customer retention, and building scalable capabilities to make 1P eCommerce a sustained growth engine for KFC US.