General Manager - Gator

The General Manager for the Gator business unit leads the overall performance, growth, and P&L for RealTruck's entry-level automotive accessory brand. This role involves defining strategic direction, expanding the product portfolio, and managing commercial areas including pricing, channel management, and marketing across various online platforms. The position requires a hands-on leader to build a high-performing team and drive growth through direct-to-consumer e-commerce and third-party marketplaces.