General Manager, Greater China
CASETiFY(7 days ago)
About this role
CASETiFY is seeking a dedicated General Manager for Greater China to lead the company's growth in Mainland China, Hong Kong, and Taiwan. The role involves high-level strategic planning, cultural navigation, and operational scaling to enhance the brand's presence and profitability in the region.
Required Skills
- Strategic Planning
- Market Expansion
- Leadership
- P&L Management
- E-commerce
- Brand Localization
- Cultural Navigation
- Data Analysis
- Cross-cultural Communication
- Team Management
About CASETiFY
casetify.comCasetify is a design-led tech-accessories brand (founded in Hong Kong) that sells customizable protective cases and accessories for phones, tablets, laptops and wearables through a direct-to-consumer e‑commerce platform. The company emphasizes personalization and bold aesthetics—letting customers print their own photos or choose from artist and pop‑culture collaborations and limited‑edition drops—while offering a wide range of products like phone cases, watch bands, AirPods and laptop sleeves. Casetify positions itself at the intersection of fashion and function, marketing durable protective materials and trend-forward design to a global, style-conscious audience.
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