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Generative Search Strategist at Abbott Laboratories - ApplyBlast

Generative Search Strategist

Abbott Laboratories

26 days ago

3.7 on Glassdoor

Abbott Park, Illinois, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Generative Search Strategist optimizes Abbott's digital presence by integrating SEO, GEO, and AEO best practices to enhance brand visibility across search engines and AI-driven platforms. This role involves developing enterprise-wide search strategies, governing content standards, and partnering with cross-functional teams to improve content discoverability and performance. The position requires continuous analysis of search trends and algorithm changes to refine digital workflows and establish scalable optimization frameworks.

Responsibilities

Define and execute traditional and generative search strategies to improve AI-generated search results
Govern enterprise-wide traditional search standards including site architecture and metadata optimization
Conduct audits of digital ecosystem to identify gaps impacting generative performance and partner with teams

Skills

Qualifications

Bachelor's degree in marketing, digital, communications, or a related field

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.