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Global Customer Experience Data & Automation Lead at Ipsen - ApplyBlast

Global Customer Experience Data & Automation Lead

Ipsen

4 months ago

4.1 on Glassdoor

Paris

Hybrid

Full Time

Senior

0 applicants

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About this role

As Global Customer Experience Data & Automation Lead at Ipsen, you will own data standards, measurement frameworks, and automation foundations to deliver scalable, compliant customer experiences globally. This role ensures evidence-based CX decisions and consistent execution by bridging business, analytics, and technology across brands, channels, and markets. You will lead global strategy, governance, and platform interoperability while partnering with cross-functional teams to drive adoption and continuous improvement.

Responsibilities

Define global Customer Experience data and automation strategy for scalable engagement
Establish governance frameworks reducing fragmentation across markets while preserving local flexibility
Maintain harmonized measurement frameworks including taxonomy, tagging, and metadata standards
Drive platform interoperability across CRM, marketing automation, and analytics systems
Enable performance measurement and advanced analytics like marketing mix modeling and attribution

Skills

Qualifications

Bachelor's degree in Marketing, Digital, Analytics, Data, Life Sciences or related10–14+ years in pharma/biotech digital, data, marketing operations roles