Global Insights Director (Permanent and FTC)
Bacardi(1 month ago)
About this role
Senior Insights leader at Bacardi partnering with Global VPs and Brand Directors to deliver consumer insights that shape brand and category strategy, positioning, innovation pipeline, and measurement & evaluation. The role embeds consumer understanding into business decisions and drives long-term brand vision and growth across global, regional and local markets.
Required Skills
- Consumer Insights
- Brand Strategy
- Market Research
- Quantitative Research
- Qualitative Research
- Data Synthesis
- Competitive Intelligence
- Measurement & Evaluation
- Stakeholder Management
- Leadership
+3 more
Qualifications
- BS/BA
- MBA (Desirable)
About Bacardi
bacardilimited.comWelcome to the world's largest privately-held spirits company, founded 160 years ago in Santiago de Cuba. Discover the outstanding breadth and depth of our family of over 200 brands and labels
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