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Global Manager, Generative Engine Optimisation at LEGO® - ApplyBlast

Global Manager, Generative Engine Optimisation

LEGO®

5 months ago

4.3 on Glassdoor

London

Hybrid

Full Time

Senior

0 applicants

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About this role

This role is part of LEGO's AI Search Marketing team within the Global Media Activation department, focusing on growing brand discoverability across search engines and generative AI surfaces. The position involves integrating content insights with machine-readable structures to deliver paid media activation and optimize brand visibility in AI-powered search environments like Google Gemini and Copilot.

Responsibilities

Deliver Generative Engine Optimization strategy to maximize brand visibility
Define scalable systems for structuring and tagging content for machine consumption
Drive E-E-A-T optimization strategies to strengthen brand signals within LLMs
Engineer and test prompts to evaluate brand content surfacing in generative interfaces
Monitor and report on GEO performance using SEO platforms and AI analytics tools

Skills

About LEGO®

lego.com

Headquarters

Billund, South Denmark, Denmark

Company Size

10001+ employees

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Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid