Global marketing manager, viral vectors
Cepheid(1 month ago)
About this role
The Global Marketing Manager, Viral Vectors at Cytiva is responsible for developing and overseeing the marketing plan to grow market share for viral vector-based therapeutics and related workflows. The role focuses on market segmentation, target personas, value propositions, and omni-channel campaigns to move prospects through the commercial funnel. It is part of the Genomic Medicine Operating Company and is based on-site at Cytiva locations in France, Sweden, Switzerland, or the United States.
Required Skills
- Marketing Strategy
- Product Launch
- Campaign Management
- Market Segmentation
- Omni-Channel
- Cross-Functional
- Revenue Growth
- Budget Management
- Process Improvement
- Stakeholder Alignment
Qualifications
- Bachelor's Degree
About Cepheid
cepheid.comCepheid is delivering a better way to improve patient outcomes by enabling access to molecular diagnostic testing everywhere.
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