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Global Panel Acquisition & Media Strategy Lead at Kantar - ApplyBlast

Global Panel Acquisition & Media Strategy Lead

Kantar

5 months ago

3.5 on Glassdoor

New Jersey

Hybrid

Full Time

Senior

0 applicants

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About this role

Senior leader responsible for shaping Kantar's global respondent acquisition and media strategy. This role involves driving how the company attracts panel members across all brands and markets while managing multi-million-dollar investments and modernizing acquisition technology.

Responsibilities

Define and own the global acquisition vision across all panel brands
Govern multi-million-dollar global acquisition budgets with precise forecasting
Lead modernization of ad-tech infrastructure for accurate attribution
Establish enterprise-level performance metrics and optimization goals
Build and develop a high-performing global acquisition organization

Skills

Qualifications

15+ years of senior leadership experience in acquisition or media strategyProven ownership of large, complex global media portfoliosExpertise in data-driven optimization and analytics

About Kantar

kantar.com

Headquarters

London, England, United Kingdom

Company Size

10001+ employees

Founded

2010

View Profile

Kantar is a global marketing data, analytics, and brand consulting company. It provides market research, consumer insights, media measurement, and advisory services to help organizations understand audiences, build brands, and improve business performance. Kantar operates in the market research and analytics industry.