Group Director, Growth Analytics

Mediahub(21 days ago)

HybridFull TimeDirector$180,000 - $210,000Analytics

About this role

This role leads Client Solutions, Analytics for a select portfolio of clients at IPG Mediabrands/Initiative. It focuses on building and elevating a holistic approach to campaign measurement across channels while guiding a team that supports these client accounts. The position partners closely with internal stakeholders and clients to ensure analytics programs scale effectively.

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Required Skills

Client Solutions
Campaign Measurement
Cross-Channel Attribution
Business Intelligence
Data Visualization
Tableau
Google Analytics
Ad Ops
Programmatic Advertising
DMPs

+10 more

About Mediahub

ipgmediabrands.com

IPG Mediabrands is the global media and marketing solutions network of Interpublic Group, providing integrated media planning, buying, data & analytics, content and performance marketing services. The company combines creative, technology and proprietary insights to help brands reach consumers across channels—leveraging programmatic, commerce, measurement and attribution capabilities. IPG Mediabrands says it has reengineered its core to move at the pace of rapidly changing consumer behavior, focusing on data-driven strategies that deliver measurable business outcomes. It operates worldwide through agency brands and specialized teams to support advertisers, agencies and media partners.