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Growth Marketer (Lead Generation) at CommonLit - ApplyBlast

Growth Marketer (Lead Generation)

CommonLit

2 months ago

4.0 on Glassdoor

Remote

Full Time

Medior

0 applicants

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About this role

The Growth Marketer (Lead Generation) will own end‑to‑end lead generation strategy for CommonLit, converting free‑user momentum into paid school partnerships. The role manages web, email, paid social, SEO/AEO, and data‑driven outreach channels, collaborates cross‑functionally with product, retention, and sales teams, and reports on performance to build a robust sales pipeline.

Responsibilities

Own lead generation strategy across web, email, and paid channels
Develop data‑driven outreach campaigns using district usage signals
Collaborate with cross‑functional teams to build and report on lead generation performance

Skills

Qualifications

Bachelor's degree

About CommonLit

commonlit.org

Headquarters

Washington, District Of Columbia, United States

Company Size

51-200 employees

Founded

2013

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CommonLit is an education nonprofit that provides a research-backed literacy platform and a full ELA program for grades 3–12. Its offerings include a free, standards-aligned digital library of high-quality reading passages and lessons plus a Full ELA Program with a year-long curriculum, benchmark and formative assessments, and professional development. Teachers get ready-to-use instructional materials, differentiation tools, and student data/analytics to guide instruction and interventions. The platform is designed to simplify planning and improve reading outcomes across diverse classrooms.