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Growth Marketer at POGO Technologies Limited - ApplyBlast

Growth Marketer

POGO Technologies Limited

4 months ago

Remote

Full Time

Senior

0 applicants

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About this role

A Growth Marketer at Pogo manages paid acquisition strategies for both consumer mobile apps and B2B product lines within the paid team. The role requires operating fluently across diverse channels like social media, programmatic advertising, and out-of-home while handling technical aspects such as mobile measurement and attribution. Candidates must drive channel and budget decisions with analytical rigor, partnering cross-functionally to optimize the full funnel and scale effective campaigns.

Responsibilities

Run paid acquisition campaigns across social, programmatic, and out-of-home channels
Develop and adjust channel and budget strategies for consumer and B2B motions
Manage technical mobile app marketing setups including MMP and attribution tracking
Analyze key metrics like CAC, ROAS, and LTV to defend spend decisions
Collaborate with product and creative teams to optimize landing pages and ad creative