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Growth Marketing Analyst at Tufts Medicine - ApplyBlast

Growth Marketing Analyst

Tufts Medicine

2 days ago

3.0 on Glassdoor

Boston, MA

Hybrid

Full Time

Medior

0 applicants

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About this role

This role drives patient acquisition, engagement, and service line growth through data-driven digital marketing strategies for Tufts Medicine. The position leads the optimization of the patient journey and content strategy, advances SEO and generative engine optimization (GEO) readiness, and manages paid media and digital campaign performance across the full marketing funnel. It serves as a strategic partner to content, digital strategy, and marketing operations teams to reduce friction across the patient journey.

Responsibilities

Develop and execute growth marketing strategies to drive patient acquisition and engagement
Optimize patient journey and content strategy across digital channels and platforms
Manage paid media campaigns and SEO/GEO initiatives to maximize ROI and conversion

Skills

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related fieldMaster's degree in Marketing, Business Administration (MBA), Health Informatics, or related field

About Tufts Medicine

tuftsmedicine.org

Headquarters

Burlington, Massachusetts, United States

Company Size

10001+ employees

Founded

2014

View Profile

Tufts Medicine is an integrated academic health system in Massachusetts that includes hospitals, physicians, and specialty care services. The organization provides patient care, medical education, and research through facilities such as Tufts Medical Center and its affiliated community hospitals. Tufts Medicine operates in the healthcare and hospital industry.