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Growth Marketing Lead at Anthropic - ApplyBlast

Growth Marketing Lead

Anthropic

27 days ago

3.7 on Glassdoor

San Francisco, California, United States

Hybrid

Full Time

Senior

25 applicants

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About this role

The Growth Marketing Lead will own and scale global performance marketing efforts, defining channel strategy and executing campaigns across acquisition, activation, and retention. This role involves driving demand generation for self-serve and product-led B2B and consumer segments while partnering with data science and engineering teams to measure impact and optimize performance. The position requires leading the growth marketing team, translating complex analysis into strategic recommendations, and shaping the long-term roadmap.

Responsibilities

Own global performance marketing channel strategy and budget pacing
Execute growth campaigns across acquisition, activation, and retention
Drive experimentation and incrementality measurement to scale playbooks

Skills

About Anthropic

anthropic.com

Company Size

51-200 employees

View Profile

Anthropic is an AI safety and research company focused on building reliable, interpretable, and steerable AI systems. It develops large language models (branded as Claude) and offers APIs and enterprise products that let organizations integrate conversational AI with safety-focused controls, moderation, and privacy features. The company prioritizes interpretability and alignment research, publishes technical work, and engages with policymakers to reduce risks from advanced AI. Customers choose Anthropic for its safety-first approach, controllability tools, and research-driven models.