Growth Marketing Manager, B2C

The Growth Marketing Manager, B2C is a commercially-minded, full-stack role responsible for owning acquisition and revenue growth across Overleaf and Readcube. This position involves directing performance marketing agencies and personally managing affiliate, referral, and influencer programmes to optimize CAC:LTV ratios. The role requires balancing agency-managed paid channels with in-house owned programmes while ensuring robust tracking, attribution, and reporting.