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Growth Marketing Manager (User Acquisition & Lifecycle) at spiceworks - ApplyBlast

Growth Marketing Manager (User Acquisition & Lifecycle)

spiceworks

28 days ago

Remote

Full Time

Manager

0 applicants

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About this role

Spiceworks is seeking a Growth Marketing Manager to lead user acquisition and lifecycle marketing for its Cloud Help Desk and Inventory Online products. This role focuses on building and optimizing campaigns to convert free users into premium subscribers while reactivating lapsed users. The position requires collaboration with product and community teams to drive growth through data-driven strategies and targeted engagement.

Responsibilities

Build and optimize reactivation email campaigns for lapsed users
Manage automated lifecycle campaigns triggered by user behavior
Plan and host localized user meetups and roadshows

Skills

About spiceworks

spiceworks.com

Headquarters

Austin, Texas, United States

Company Size

201-500 employees

Founded

2006

View Profile

Spiceworks is an online community and platform for IT professionals that brings together forums, tech news, free IT tools, and market research. Since 2006 it has connected millions of IT practitioners through peer-to-peer support, product reviews, and free utilities such as help-desk, inventory, and network-monitoring tools. The site also publishes industry research and offers a marketplace and advertising products that help vendors reach IT buyers. Organizations and IT pros use Spiceworks for candid community advice, practical tools, and insights into technology trends.