Growth Marketing & Media Analyst
Backroads(1 month ago)
About this role
The Marketing Analyst at Backroads is a data‑driven strategist who measures, interprets, and optimizes performance across marketing channels, providing reporting for web, paid media, CRM, and loyalty teams. The role blends statistical expertise with AI‑powered tools to uncover patterns in guest behavior and drive acquisition, conversion, and retention.
Required Skills
- Dashboard Development
- Data Visualization
- Tag Management
- AI Tools
- Statistical Analysis
- Multichannel Analytics
- KPI Management
- Communication
- Data Governance
About Backroads
backroads.comDiscover Backroads, the world's #1 active travel company. See our US and international biking tours, walking & hiking trips, and other adventure vacations.
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