Growth Product Manager · Acquisition Tech (DE)
iwoca(1 month ago)
About this role
The growth product manager for acquisition tech at iwoca is responsible for driving customer growth among small and medium enterprises in Germany, focusing on building and optimizing product-led growth initiatives. The role involves understanding market dynamics, creating and testing hypotheses, and collaborating across teams to enhance customer engagement and conversion.
Required Skills
- Product Management
- Growth
- A/B Testing
- Customer Acquisition
- Data Analysis
- Experimentation
- Segmentation
- Lead Scoring
- Customer Empathy
- Market Understanding
About iwoca
www.iwoca.co.ukIwoca is a fintech company that specializes in providing flexible business loans for small and medium enterprises in the UK, offering amounts ranging from £1,000 to £1 million with repayment terms from 1 day to 24 months. The application process is designed to be straightforward, with funding decisions made typically within 24 hours and no penalties for early repayment. Since its inception in 2012, iwoca has funded over 100,000 businesses, emphasizing transparency and efficiency in its lending practices. The company is committed to helping entrepreneurs manage their cash flow and invest in growth through accessible financing solutions.
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