Head of Demand Generation

This role involves leading the user acquisition function within a lean marketing team, managing a substantial monthly paid advertising budget, and overseeing external agency relationships to drive pipeline growth. The position requires a hands-on approach to strategy and execution, focusing on experimentation and optimization to achieve incremental growth within a fixed-term contract covering a maternity leave. Key responsibilities include managing a team of media experts, optimizing campaigns across multiple platforms, and aligning marketing efforts with sales and revenue goals.