Head of Digital Marketing

Observe(3 months ago)

HybridFull TimeExecutive$219,231 - $285,240 (estimated)Marketing

About this role

The Head of Digital Marketing at Observe is responsible for developing and executing the digital marketing strategy across multiple channels, including paid search, social media, and web optimization. This leadership role focuses on driving measurable pipeline impact, managing the martech stack, and establishing performance metrics linked to ROI. The position requires collaboration with Product Marketing and Sales to ensure high-quality lead generation while championing innovation through data-driven storytelling and experimentation targeted at technical audiences. Candidates should have extensive experience in B2B SaaS marketing and a strong grasp of analytics and conversion optimization.

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Required Skills

Digital Strategy
Execution
Pipeline Impact
Web Optimization
Conversion
Engagement
Campaign Scaling
Martech Stack Management
Performance Frameworks
KPI Establishment

+20 more

About Observe

www.observeinc.com

Observe is an advanced observability platform designed for scalability, built on a streaming data lake that enables faster search and correlation while significantly reducing costs. Its unique features include the O11y Knowledge Graph and O11y AI capabilities, which facilitate in-depth analysis of logs, metrics, and traces for enhanced troubleshooting and performance management across various environments. Businesses leverage Observe's platform to streamline incident resolution, improve engineering efficiency, and achieve a lower total cost of ownership while maintaining high standards of observability.