Head of Marketing Analytics

Flourish(7 months ago)

HybridFull TimeSenior$152,100 - $199,600Marketing

About this role

Senior marketing data leader responsible for building and owning the marketing analytics and operations function at Flourish, reporting to the CMO. The role focuses on developing the marketing data program, producing clear insights for leadership, and enabling data-driven growth strategies across products serving RIAs. The position sits within a small, collaborative startup environment backed by MassMutual.

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Required Skills

Marketing Analytics
Data Modeling
Performance Reporting
Email Marketing
Segmentation
Campaign Management
Paid Channels
Organic Channels
Data Visualization
BI Tools

+8 more

Qualifications

Bachelor's Degree
Advanced Degree
FINRA Fingerprint Check

About Flourish

flourish.com

Flourish builds a client experience and financial planning platform that helps financial advisors improve client outcomes by enabling holistic advice beyond investment portfolios. Their tools let advisors aggregate client financial data, manage cash flow, budgets, goals and planning workflows, and deliver an interactive client-facing portal—integrating with Plaid and major advisor systems and custodians. By combining data aggregation, integrations, and scalable advisor workflows, Flourish helps firms deepen client relationships and expand services beyond traditional wealth management.