Head of Marketing Analytics

Flourish

9 months ago

4.3 on Glassdoor

New York, NY

Hybrid

Full Time

Senior

3 applicants

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About this role

Senior marketing data leader responsible for building and owning the marketing analytics and operations function at Flourish, reporting to the CMO. The role focuses on developing the marketing data program, producing clear insights for leadership, and enabling data-driven growth strategies across products serving RIAs. The position sits within a small, collaborative startup environment backed by MassMutual.

Skills

Qualifications

Bachelor's DegreeAdvanced DegreeFINRA Fingerprint Check

About Flourish

flourish.com

Flourish builds a client experience and financial planning platform that helps financial advisors improve client outcomes by enabling holistic advice beyond investment portfolios. Their tools let advisors aggregate client financial data, manage cash flow, budgets, goals and planning workflows, and deliver an interactive client-facing portal—integrating with Plaid and major advisor systems and custodians. By combining data aggregation, integrations, and scalable advisor workflows, Flourish helps firms deepen client relationships and expand services beyond traditional wealth management.