Head of Marketing
True Classic
About this role
The Head of Marketing at True Classic is the senior leader responsible for defining and evolving the brand and marketing strategy across product categories, channels, and international markets. This role is accountable for scaling profitable growth, building durable demand, and ensuring a consistent omnichannel customer experience. The position is global and hands-on, combining visionary leadership with execution across brand, paid and owned media, creative, and go-to-market efforts.
Skills
Qualifications
About True Classic
trueclassictees.comTrue Classic is a direct-to-consumer apparel brand that designs and sells men’s basics—primarily premium-fitting T‑shirts, hoodies, and casual staples—through its online store. The company emphasizes improved fit, quality fabrics, and durable construction to deliver elevated everyday essentials at value prices, often sold in multi-packs and bundles. True Classic targets men who want a better-fitting, minimalist wardrobe and supports repeat purchases through membership and bundle options. Its site is built for easy online shopping with clear product selection, sizing guidance, and fast checkout.
Recent company news
FashionBeansTrue Classic Tees Review: Why We Don’t Recommend These Shirts
3 weeks ago
Yahoo FinanceTrue Classic Renews Partnership with Global-e Following International Success, with Over 25% of Total E-Commerce Revenue Now Driven by International Markets
Aug 20, 2025
Business WireTrue Classic Secures Strategic Investment from 1686 Partners, Accelerating Global Expansion and Category Growth
May 1, 2025
The Business of FashionTrue Classic Secures Investment From 1686 Partners
Apr 3, 2025
The SandPaperBengal Theatre Co. Tackling a True Classic Play, ‘Our Town’
Dec 2, 2025
About True Classic
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for True Classic .
Salary
$90k – $122k
per year