Head of Marketing
True Classic (18 days ago)
About this role
The Head of Marketing at True Classic is the senior leader responsible for defining and evolving the brand and marketing strategy across product categories, channels, and international markets. This role is accountable for scaling profitable growth, building durable demand, and ensuring a consistent omnichannel customer experience. The position is global and hands-on, combining visionary leadership with execution across brand, paid and owned media, creative, and go-to-market efforts.
Required Skills
- Paid Media
- Lifecycle Marketing
- Brand Strategy
- Content Strategy
- Creative Direction
- Go-To-Market
- Marketing Analytics
- MarTech
- Team Leadership
- Ecommerce
+2 more
Qualifications
- Bachelor's Degree
- MBA (Preferred)
About True Classic
trueclassictees.comTrue Classic is a direct-to-consumer apparel brand that designs and sells men’s basics—primarily premium-fitting T‑shirts, hoodies, and casual staples—through its online store. The company emphasizes improved fit, quality fabrics, and durable construction to deliver elevated everyday essentials at value prices, often sold in multi-packs and bundles. True Classic targets men who want a better-fitting, minimalist wardrobe and supports repeat purchases through membership and bundle options. Its site is built for easy online shopping with clear product selection, sizing guidance, and fast checkout.
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