Head of Marketing
Backpack Healthcare(11 days ago)
About this role
Backpack Healthcare is a mission-driven digital health company improving access to mental and behavioral health care for Medicaid-insured and underserved populations through virtual care. The Head of Marketing is a senior leader who will build and execute the company’s end-to-end marketing vision, establish brand positioning, and scale both B2B and D2C demand-generation efforts. This role combines strategic leadership with hands-on execution to grow referral partnerships, patient acquisition, and market differentiation.
Required Skills
- Brand Positioning
- Demand Generation
- Growth Marketing
- Digital Marketing
- Content Strategy
- SEO
- Paid Social
- Paid Search
- Email Marketing
- Marketing Analytics
+5 more
Qualifications
- MBA Or Advanced Degree
About Backpack Healthcare
hellobackpack.comBackpack Healthcare is a mental health platform focused on pediatric and family care that helps families connect with qualified providers whose services can be covered by Medicaid. The organization emphasizes accessible, inclusive, and comprehensive care aimed at breaking barriers and supporting young minds and their caregivers. Their site and resources help families find therapists, understand coverage, and access compassionate, affordable mental health support.
Apply instantly with AI
Let ApplyBlast auto-apply to jobs like this for you. Save hours on applications and land your dream job faster.
More jobs at Backpack Healthcare
Similar Jobs
B2B Growth Marketing Manager
SonderMind Careers(12 days ago)
B2B Growth Marketing Manager
SonderMind Careers(12 days ago)
B2B Growth Marketing Manager
SonderMind Careers(12 days ago)
B2B Growth Marketing Manager
SonderMind Careers(12 days ago)
AVP of Performance Marketing
Hibu(5 days ago)
B2B Growth Marketing Manager
SonderMind Careers(28 days ago)