Head of Performance Creative Strategy (Canada)

The Head of Creative Strategy at BM Digital leads the creative product and processes for a high-growth agency managing $500M in media spend, focusing on performance marketing across Meta and TikTok. This role involves setting creative standards, building frameworks and SOPs for a team of strategists and editors, and translating performance data into actionable strategies for diverse client portfolios. As a key leader, the individual ensures alignment between talent, production, and paid media to drive measurable business outcomes like conversion rates and acquisition costs.