Head of User Acquisition
Ruby Labs(2 months ago)
About this role
The Head of User Acquisition at Ruby Labs is responsible for establishing and leading a centralized User Acquisition Department that services multiple subscription products. This role involves defining and executing a unified UA strategy across various paid traffic channels including Meta, TikTok, and Google, while managing a distributed team of UA Managers. Key responsibilities include developing scalable processes, overseeing multi-million dollar budgets, and implementing data-driven growth plans, all while acting as a strategic liaison between product, creative, and analytics teams.
Required Skills
- User Acquisition
- Team Leadership
- Strategy Development
- Budget Management
- Performance Marketing
- Data Analysis
- KPI Setting
- Process Development
- Mentorship
- Collaborative Mindset
+10 more
About Ruby Labs
rubylabs.comRuby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.
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