Head of User Acquisition
Ruby Labs(2 months ago)
About this role
The Head of User Acquisition at Ruby Labs is responsible for leading a centralized User Acquisition Department that delivers UA-as-a-Service to various product teams. This role involves defining and executing a unified UA strategy across multiple platforms (Meta, TikTok, Google, etc.), managing a team of UA Managers, and overseeing large-scale budget management to ensure optimal customer acquisition cost (CAC) and return on ad spend (ROAS). The position demands strong analytical skills, a focus on performance metrics, and collaboration with cross-functional teams to drive scalable growth in subscription-based products.
Required Skills
- User Acquisition
- Centralized Operations
- Unified Strategy
- Team Management
- Budget Management
- Strategic Growth Plans
- A/B Testing
- Data Analytics
- Performance Marketing
- Subscription Products
+14 more
About Ruby Labs
rubylabs.comRuby Labs is a forward-thinking company that specializes in developing innovative consumer products aimed at transforming sectors such as health, education, and entertainment. With a commitment to enhancing lives, Ruby Labs leverages cutting-edge technology to create solutions that are not only functional but also impactful. The company focuses on crafting products that push the boundaries of traditional markets, creating value for consumers and making a positive difference in their everyday lives.
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