iCR8 Sports Marketing Workshop hosted by Philadelphia 76ers | Winter 2026
Marcus Graham Project + Locomotus(28 days ago)
About this role
This is a five-day Sports Marketing Workshop hosted in collaboration with the Marcus Graham Project, the Philadelphia 76ers, and Moet Hennessy for Greater Philadelphia area students and professionals. Participants will gain exposure to the sports marketing industry through panels, keynote sessions, arena tours, and structured work sessions. Teams will work on a real-world assignment centered on the 76ers and Moet Hennessy corporate partnership, culminating in group presentations to industry judges. One standout participant will be selected as MVP to attend MGP's iCR8 Summer BootCamp in Los Angeles and all participants will have multiple networking opportunities with staff and partner brands.
Required Skills
- Sports Marketing
- Campaign Development
- Team Collaboration
- Presentation Skills
- Networking
- Partnership Strategy
- Event Participation
- Time Management
- Creative Thinking
- Market Research
About Marcus Graham Project + Locomotus
marcusgrahamproject.orgMarcus Graham Project is an organization that advances diversity and inclusion in media, marketing, advertising, PR, and content creation by developing multicultural talent. Its flagship iCR8 programs provide immersive, hands‑on training, mentorship, and leadership development to build a pipeline of culturally fluent leaders ready for industry roles. MGP also runs grants and initiatives (like The Go Fund, The Sound Bite, and The Sharp Award) and partners with agencies and brands to connect participants to real-world opportunities. Companies, mentors, and donors collaborate with MGP to recruit, upskill, and hire diverse talent who can reshape the industry from the inside out.
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